Week 3 Discussion – Designing For Your Brand

In this week’s discussion, we look at how an upgraded wireless system for an NHL arena can be leveraged in marketing campaigns. Since fans today want to see more options with their wireless devices, showing them how the arena is addressing those needs is a huge asset. I would first start by marketing to potential customers, wirelessly. Sending them text alerts, through the mobile website, as well as on the team’s mobile app. What better way to drive home the upgraded availability of wireless service, than reaching potential customers wirelessly?

The second initiative of the campaign would be to advertise a promotion for those who use wireless at the games. Maybe put together a contest for fans to post pictures of themselves at the game on twitter, with a specific hash tag. Then, randomly select a fan to win tickets to a future game. Giving fans the capability to enjoy live events along with wireless capabilities is essential for today’s venues, and once teams have these reliable systems in place, they must go all out to get the word to fans.


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