Week 4 Discussion – Business Analysis and ROI

As a marking professional, it is important to really listen to what your client wants to achieve with their campaign. Failing to find what your client really wants to get out of all the money and time they are investing in a campaign will almost certainly result in an unhappy customer. Although every client and every campaign are different, I think there are two main components to delivering a successful result for your clients. Those components are open communication and the ability to make changes on the fly.

Open communication is very important in maintaining a positive relationship with clients, and ultimately running a successful campaign. Clients want to be able to reach communication with their marketing professional to ensure timelines are on track, key information is being included in the campaign, etc. Remaining accessible throughout the effort is essential to keeping your client happy.

Staying flexible throughout the campaign is also import to maintaining a great relationship with your clients. Often, unforeseen changes may need to be made and clients are relying on your ability to adapt. Giving your clients the peace of mind in knowing you can be flexible is very important in maintaining a great relationship.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s