Week 4 Discussion – Business Analysis and ROI

As a marking professional, it is important to really listen to what your client wants to achieve with their campaign. Failing to find what your client really wants to get out of all the money and time they are investing in a campaign will almost certainly result in an unhappy customer. Although every client and every campaign are different, I think there are two main components to delivering a successful result for your clients. Those components are open communication and the ability to make changes on the fly.

Open communication is very important in maintaining a positive relationship with clients, and ultimately running a successful campaign. Clients want to be able to reach communication with their marketing professional to ensure timelines are on track, key information is being included in the campaign, etc. Remaining accessible throughout the effort is essential to keeping your client happy.

Staying flexible throughout the campaign is also import to maintaining a great relationship with your clients. Often, unforeseen changes may need to be made and clients are relying on your ability to adapt. Giving your clients the peace of mind in knowing you can be flexible is very important in maintaining a great relationship.

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